Top 10 SEO Myths Everyone Should Know About

Hint #1: Only the initial position matters

Many e-books and other tools that business owners utilize will place a significant emphasis on the requirement to be on very top of search results, whether that's on Google Search, other motors, or perhaps in areas like social websites. But surveys have proven that individuals really frequently will look at other effects and they'll scroll down through the web page. Being at the top of another page, as an instance can be very beneficial for visitors. Additionally, search position is simply 1 portion of this mystery. Now Google puts other outcomes on the web page like societal recommendations and neighborhood results also, so there are a lot more avenues available to you, and being location is no longer as critical as it once was.

Hint #2: You are able to certainly do SEO services NYC with no external help

Doing SEO services New York simply suggests that you comply with a set of procedures and techniques to improve the opportunity that web users will proceed to your website. It's a fact that anyone can learn those strategies, and if you're a website owner and you would like to do your best local SEO then it's possible to devote the opportunity to learn and employ those techniques. However, affordable SEO services for small business can be complicated and touches many places like online advertising, coding, technical facets together with PR abilities. Most business owners just don't have everything necessary to do an excellent job at affordable SEO company, and that's the reason why so many agencies exist which offer aid. An easy IT employee or internet mark is often insufficient in the event you want truly fantastic outcomes.

Hint #3: META tags are Essential

It was that every page in your website needed META tags so as to rank well. Those are little pieces of code which will give Google a list of key words and a description. The search engine could base itself on people to learn what your internet site was around. Now, however, those don't affect your ranking whatsoever. Both Google and Bing ceased caring about META tags so as to index websites. However, they're not useless. As an instance, your description tag is going to be the text which frequently appears alongside the link that shows up on the lookup result, therefore it is still a helpful bit of this action.

Hint #4: Keyword-rich domains are rated higher

Back in the dot-com days, it was that the URL you used was quite important. Google put a great deal of significance on the domain, and in case you might find a title that had your key word in it, you'd get a large advantage over other websites. This is the reason plenty of organizations in the late 90s purchased domains for plenty of cash. Now, however, the indexing procedure simply appears at the actual content of your web pages, rather than the domain. This name is still significant, because people still have to view it, but it is not going to cause you to rank higher.

Hint #5: You Need to submit your Website to Google or other search engines

All search engines used to possess URL submission forms in which you can send your website into Google and many others. In actuality, they do, but that procedure is unnecessary. The crawlers these engines use today are complex enough that any new website is going to be discovered in a few days, or even hours. The only time you may need to be worried about submitting your website would be if for some reason it wasn't indexed automatically after a day or two.

Hint #6: Submitting a site will improve your rankings

Google provides a webmaster interface and from that point, it is possible to submit a site, which can be an XML file containing links to each page on your website. Some website owners take some opportunity to submit such a document whenever they make a switch, but that's not vital. Submitting a site doesn't alter your positions, all it really does is include web pages which might not have been indexed. If your website is typical and contains links to each the pages, then it is not going to be needed.

Hint #7: SEO services NYC has nothing to do with societal websites

Prior to the arrival of Facebook and Twitter, SEO New York company was the only method to get traffic out of a natural way. Now, however, social networking is everywhere, and the line is rapidly blurring between both. While some marketers still believe SEO services NYC and social websites to be distinct beasts, the simple truth is they're quite closely connected. As an instance, Google now puts their own social networking, Google Plus, into its own search results. If you're able to get enough powerful individuals to discuss your merchandise and link to your website, then their recommendations are going to appear in almost any Google search results their buddies do. This obviously affects SEO services NYC. On the opposite side, Facebook has begun going after hunt too, by presenting their Open Graph engine, which searches according to interests and friends. So both domains are closely connected, and they're becoming closer all of the time.

Hint #8: Google doesn't read CSS documents

The Google bot was fairly primitive and just watched text, and that's the reason why a lot of people concentrated on the text component of the internet site. However, now that motor is extremely complicated and it reads JavaScript, CSS, and much more. The crawler can definitely see if your site's presentation is attractive for consumers or not. As an instance, if someone searches on a mobile device and also you don't have any mobile design on your website, you might be missing out.

Myth #9: You Want to upgrade Your House page all of the time

Some folks believe that by upgrading their home page material constantly they'll rank higher, or simply by not upgrading it that their ranking will fall. Typically that's not the situation, since in the event that you've got a sales page that delivers an item, then there would not be a reason to upgrade that page unless something regarding the item varies, and Google expects.

Myth #10: The H1 header has higher significance than the rest of your text

The arrangement of your webpage is noticed by Google and search engines, but you need to realize that lots of websites are structured quite differently. Therefore, no one particular tag has more significance than another. An H1 tag is merely a header which corresponds to your CSS entry for the consumer to realize your web page a specific way. It doesn't create Google rank your web page any differently in case you use H2 tags rather, or if your key words are for the most part in the text rather than in a particular CSS tag.

How to select roofing materials

CHIMNEY CRICKET

When the property includes a fireplace, a specialist roofing contractor NYC may recommend installing a cricket if you haven't one presently. A cricket is a peaked construction in the back of a chimney to help prevent snow and ice build-up also to deflect water around the chimney.

PIPES AND FANS

Pipes and followers about the roofing contractors NYC should really be resolved in the appraisal. These are ports that enable air to escape the house in the loft, toilet, or other house needs. A contractor may show how they'll address these throughout the project. Can they keep the identical kinds, replace with fresh pipes or propose a different type of ventilation or fan.

GUTTERS

When changing a roof, it is a good time to think about replacing gutters as well. Either on your request or their advice, a choice for gutter replacement can take place to the estimation. It could specify the size in toes, sort of material, the kind of construction (easy, sectional), the dimension or thickness in inches and also the dimension of the downspouts which is used. Gutter estimates can include leaf safety, which is really a masking that allows water to flow and retains leaves and other debris from producing clogs while in the gutter and downspouts.

SOFFIT & LIGAMENT

Frequently exchanging soffit and ligament is likely to be advised.

Fascia - Joins the roof for the soffit, where gutters are attached.

Soffit - Covers underneath of the roof overhang.

These two enjoy a big portion in guarding the structure of the home.

PLYWOOD & SHEATHING

Under every one of the underlayment, ice & water shield and shingle material will be the decking. This is the wood which makes the strong design of the roof. Throughout roofing company NYC project, it could be discovered that some of this decking has been broken and must be replaced. NYC roofing contractors might show this expenditure in various methods. Whenever they discover noticeable harm they will observe that within the estimation and also the sort of substance that will be applied. This could be plywood, Luan or other covers. Nevertheless, occasionally this harm is concealed until the replacement project has begun. Some technicians will also are the added costs that could be incurred in case a problem is available.

WARRANTIES

Most roofing companies NYC estimate can note warranties and guarantees with disadvantages as well as for a specific period of time.

Producers' guarantees generally present coverage if you have a deficiency while in the New York roofing material that triggers leaks under normal situations. A manufacturer's coverage will typically cover the expense of replacing the resources, not the job to do this. In addition, they don't cover exchanging the whole roof, just fixing or changing the flawed regions.

Makers' warranties generally exclude harm because of pre-existing situations of the roof. When the shingles were installed wrongly or the New York roofer and gutter design were flawed, protection might be rejected. Many guarantees are prorated, indicating the longer the roof is in your home the less protection you have.

Companies might identify quality professionals that they trust. These companies may be able to provide extra or extended suppliers' guarantees.

Be sure to recognize the coverage and limitations of the maker's warranty before using it to create your roofing decisions.

While a superb guarantee to address flaws is very important, picking your NYC roofing contractors are as much so.

Suppliers' guarantees don't cover problems due to installment. That is in which an artistry guarantee will come in.

A design guarantee emerges from the contractor and includes all defects linked to installation work only. A qualified contractor may know what sort of content to use on your roof and just how to set up it properly, lowering the likelihood of commercial roofing NYC loss. Your contractor will also understand potential problems for example design, drainage and ventilation problems and target these in advance so they won't harm your new shingles in the foreseeable future. A dependable contractor will offer you a labor warranty to address any problems that may develop for extra satisfaction.

When contemplating your NYC roofing contractors, make sure you look at the protection guarantees provide and especially the quality and familiarity with the company installing them.

CHOOSING YOUR COMPANY

After reading and understanding the estimates, it is time to make a decision regarding who'll do the work. Ensure that you have a look at each contractor's skills and knowledge. Online reviews are a fantastic supply of information.

Grape Solar 250W Review

Although Grape Solar has been on the scene only since 2009, this company based in Eugene, Oregon, has made a name for itself as a producer of reasonably priced but good quality solar panels. The quality is the same as GOAL ZERO YETI 150 SOLAR GENERATOR KIT or other famous solar panels.  Grape uses a network of installers and also sells directly to consumers. The relatively new firm has expanded its sales vigorously in the United States and Canada and has forged partnerships with such companies such as Costco and Home Depot.





The corporation prides itself on its American presence, English-speaking employees in the U.S. and Canada and competitive prices, as well as its approach of direct sales both to solar panel installers and individual customers. You can get custom orders filled, experience just-in-time delivery and get help and referrals for design consultation and hands-on assistance. Most of Grape’s parts are made in China, although some are manufactured in other Asian countries and Canada, and then are assembled in the U.S. However, you can request panels with parts made entirely in the U.S. if you choose.


The Grape 250W solar modules each offer a solar efficiency percentage of 15.1, which is relatively good in the solar world. Each module offers a maximum power of 250 watts, a top power voltage of 30.8 volts and a maximum power current of 8.15 amps.

These modules are designed to hold 60 cells each, all with tempered glass covers. They are equipped with anodized aluminum frames. They can operate within a temperature range of 40 degrees below zero to 185 degrees F. The panels can hold a maximum load of snow weighing up to 50 pounds per square foot and can handle a one-inch hailstone flying at terminal velocity.

The individual panels for the Grape 250W model measure 64.6 inches long, 39 inches wide and have a depth of 1.57 inches. Each weighs 44.1 pounds.

Grape Solar gives you one of the better warranties for your solar modules. You receive a 10-year warranty on materials and workmanship, a 10-year warranty that the panels will provide 90 percent of the promised output and a 25-year warranty that you will get 80 percent of the power output you were told when purchasing these modules.

For help and support, Grape Solar is available via email and by phone Monday through Friday from 8 a.m. to 5 p.m. Pacific Standard Time. With this company, you get excellent customer service on the phone with courteous and well-informed representatives. The company also provides a customer hotline to contact its technical support team for urgent situations. You might also find answers to questions you have in the company’s frequently asked questions section on its website.

Summary

This relative newcomer in the solar panel world is turning into quite the competitor with attractive solar modules and an emphasis on customer service. The Grape Solar 250W provides you with reasonably good solar efficiency, decent power wattage and a solid warranty.

The simple business plan: Can you describe your brand in one word?

Business strategists always suggest having a great "elevator pitch." In other words, if you were to encounter an influential figure in an elevator or at the theater, could you pitch your business in 30 seconds or less? Now what if you took this concept one step further and were able to boil down your business's essence into a single word? Here's how this simple business exercise can help define your brand and measure the success of your marketing strategy.

Benefits of brand simplicity

No matter how complex or esoteric your business is, you gain an advantage by presenting it to customers with a one-word description. Whether it's "innovation," "beauty," or "efficiency," you make it easy on your audience by allowing them to associate your organization with a single concept. This can be a very effective way to cut through a very cluttered marketplace.

Dharmesh Shah, co-founder and chief technology officer of HubSpot, outlined how important simplicity is when defining a personal brand, and the same can be said about your business. Ideally, this one word will come up whenever someone mentions your company and go on to serve as the basis for further conversation and the foundation of your business as you head into the next phase of growth.

Your business in one word

Nonprofits, tech companies, and mom-and-pop shop owners will all consider different choices when searching for the one appropriate word they feel defines their business. Grocers and others working with food, for example, would love to have the word "quality" associated with their store, but it takes a lot of work to live up to this simple business description. Other business owners may decide that "affordable" or "convenient" serves them better.

Tech companies that specialize in simplifying business operations should think about a target market when coming up with their one-word descriptions. Will your solutions always be "cutting-edge," or do you see your company focusing more on "practical" applications for small-market firms to use in growth stages? There is enormous potential in either case, but you are better off starting out with a singular focus that lets your target consumers know that your company is the right choice for their needs.

Nonprofits that battle a perception of organizational waste would corner an attractive piece of the market if "efficient" or "sustainable" were the word associated with their organization. Yet there are many other directions to pursue. A nonprofit known as "creative" might attract more funding than one known as the best at counting dollars.

Simple business measurement

Wanting to be described by a certain word and actively being described by that word are different matters entirely. Finding out how people see your company has to be a part of your strategy in defining your brand simply. Whether you launch a survey to measure impressions, or monitor social media pages for feedback and keywords, metrics are essential. Online surveys and social media marketing campaigns are two solutions that canhelp entrepreneurs take stock of their business in the live marketplace.

Finding the right way to measure your company's success may be as tricky as finding that one word to describe it. For a business that focuses on Millennials, your measurement should make it a point to look at mobile device analytics. Activity on social media, which serves as a platform for today's word-of-mouth recommendations, is critical for any brand operating in the modern marketplace. Wherever you find your target market gathering and talking online should be considered the place to go to measure success.

Boiling the essence of your business down to a single word will help you define strategy and position yourself in the marketplace. No matter how complicated things get, this simple business approach will deliver returns.

Business strategists always suggest having a great "elevator pitch." In other words, if you were to encounter an influential figure in an elevator or at the theater, could you pitch your business in 30 seconds or less? Now what if you took this concept one step further and were able to boil down your business's essence into a single word? Here's how this simple business exercise can help define your brand and measure the success of your marketing strategy.

Benefits of brand simplicity

No matter how complex or esoteric your business is, you gain an advantage by presenting it to customers with a one-word description. Whether it's "innovation," "beauty," or "efficiency," you make it easy on your audience by allowing them to associate your organization with a single concept. This can be a very effective way to cut through a very cluttered marketplace.

Finding out how people see your company has to be a part of your strategy in defining your brand simply.

Dharmesh Shah, co-founder and chief technology officer of HubSpot, outlined how important simplicity is when defining a personal brand, and the same can be said about your business. Ideally, this one word will come up whenever someone mentions your company and go on to serve as the basis for further conversation and the foundation of your business as you head into the next phase of growth.

Your business in one word

Nonprofits, tech companies, and mom-and-pop shop owners will all consider different choices when searching for the one appropriate word they feel defines their business. Grocers and others working with food, for example, would love to have the word "quality" associated with their store, but it takes a lot of work to live up to this simple business description. Other business owners may decide that "affordable" or "convenient" serves them better.

Tech companies that specialize in simplifying business operations should think about a target market when coming up with their one-word descriptions. Will your solutions always be "cutting-edge," or do you see your company focusing more on "practical" applications for small-market firms to use in growth stages? There is enormous potential in either case, but you are better off starting out with a singular focus that lets your target consumers know that your company is the right choice for their needs.

Nonprofits that battle a perception of organizational waste would corner an attractive piece of the market if "efficient" or "sustainable" were the word associated with their organization. Yet there are many other directions to pursue. A nonprofit known as "creative" might attract more funding than one known as the best at counting dollars.

Simple business measurement

Wanting to be described by a certain word and actively being described by that word are different matters entirely. Finding out how people see your company has to be a part of your strategy in defining your brand simply. Whether you launch a survey to measure impressions, or monitor social media pages for feedback and keywords, metrics are essential. Online surveys and social media marketing campaigns are two solutions that canhelp entrepreneurs take stock of their business in the live marketplace.

Finding the right way to measure your company's success may be as tricky as finding that one word to describe it. For a business that focuses on Millennials, your measurement should make it a point to look at mobile device analytics. Activity on social media, which serves as a platform for today's word-of-mouth recommendations, is critical for any brand operating in the modern marketplace. Wherever you find your target market gathering and talking online should be considered the place to go to measure success.

Boiling the essence of your business down to a single word will help you define strategy and position yourself in the marketplace. No matter how complicated things get, this simple business approach will deliver returns.

Guest Post: 5 Signs Your House Needs New Roofing - Roofing Companies - NYC

While you can always repair a small leak every now and then, a replacement might be needed before you know it. Here are the top 5 signs that will let you know if you need new roofing for your home.

Age

Do you have an old roof? Depending on the specific materials used, the average life expectancy of a structure is about 20 to 25 years. For those living in a place with heavy snowfall or high humidity, this life expectancy may be relatively shorter. The most ideal way to identify the integrity of your roofing structure is to hire a contractor who can conduct a thorough inspection. These professionals can spot any signs of aging right away.

Valleys

Valleys are sagging spots or small dips in wood, sheeting and among the shingles. These are the result of deteriorated rafters, often due to heavy snowfall or high humidity which causes the rafters to start to rot. Valleys can let rainfall come into your home which can lead to damaging leaks. Look out for these tiny but serious nuances which can also bring about a possibly harmful mold growth.

Deteriorating Shingles
Have your roof's shingles started to curl, buckle, tear apart or fall off? This might not be something you will notice instantly as shingles in most houses are overlapping. However, if you see some granules in the gutters or the whole shingles have slipped off, this is a sure indication of a major problem. Just like the roof structure itself, shingles are components with definitive life expectancy. This life span can change from climate to climate and home to home if you are in NYC. If you noticed any holes, it is high time that you hire someone who can check at the potential damage.

Off-brand Materials
For cost cutting and lower bid, there are contractors which use off-brand materials for construction of houses. If you are aware that the builders or previous owners of the house did this, it might be best to call another contractor. Off-brand materials like sheeting or shingles are usually made from lesser quality materials, with some pieces of sheeting or shingles unsound and irregular for roofing companies NYC. Such materials will never last long and could pose serious harm to you and your family in the near future.

Daylight in the Attic
When you have a well made house, there must be no daylight in the attic unless it comes through a window. Small shafts of light between boards might mean serious issues with roofing supports. Similar with valleys, this problem can take place if poor attic ventilation and excessive moisture causes the rafters to get moldy and start to rot.

Does your business make a difference, a product, or a point?

Whether you're trying to make a difference in the community, launch a new product, or change the way your business operates, you will find that every new brand has a steep climb to make when it comes to differentiating and marketing itself and establishing its unique position in the marketplace. Here are five tips for bringing your business to the next level in the public or private sector.

1. Isolate your brand's unique selling proposition

To ensure long-term prosperity, every organization must develop a unique identity in the market. While there's no need to reinvent the wheel, your brand must have a specific plan for making a difference in your industry. Identify what you do better than every other comparative brand and convey that uniqueness to investors and your target market in early company promotions and marketing campaigns. Remember, even if you're a nonprofit hoping to make a difference in the community, you'll need as much financial backing as any other company.

2. Put together a business plan

No matter where you plan to take your organization, your vision should be put into words. Once armed with a detailed blueprint, you can apply for loans, pitch your concept to investors, and crystallize ideas into coherent metrics that you can present to potential backers. No organization should take a concept public without a detailed, professional plan that shows you are prepared to meet your goals. This plan will help you attract customers as well as sufficient financial backing, and should be considered the first step in implementing your company's initial marketing strategy.

3. Develop a scalable marketing plan

If you don't want to set limits on your organization, designing a scalable marketing plan is the most logical way to proceed. Project who your audience will be five years down the line versus when you first launch your campaign. This approach involves looking beyond your brand's present reach in terms of geographical area, philosophical scope, and financial means. Strong marketing strategies that can be expanded and scaled later are far better than one-off campaigns done on the cheap. Once you have set a high standard with your earliest marketing efforts, you may need an infusion of capital to increase brand awareness, community impact, and good old-fashioned sales.

4. Protect your investment

Building a successful organization is the goal of all entrepreneurs. Before you achieve that success, you must ensure there are protective measures in place so your brand doesn't become lost in the modern-day "digital jungle." Though obtaining business insurance is a top priority for companies making products for public consumption, establishing safeguards should be on every organization's agenda. Maintaining a dedicated social media team, whether that means a single person or a dozen, is crucial when you are trying to manage a reputation online. As an entrepreneur, you don't have to be a master of technology, but you will need someone on staff who is.

5. Establish your legacy

Entrepreneurs trying to change an industry or become the next Steve Jobs should consider how the organization might look after you bow out. Securing your legacy means setting up a succession plan for leaders, considering how a buyout would affect the company, and finding ways to give back to the community. In fact, strong community outreach is one of the defining elements of successful modern companies. Begin by finding a worthy local charity to support. Also, consider fostering the next generation of entrepreneurs by becoming a mentor, which is often one of the most rewarding things a business leader can do.

There are countless types of organizations launched every day. But the need for smart planning, strong protective measures, and sound legacy building are what binds all entrepreneurs together.

How crowdfunding will change the business world

Financing a project through online contributions, also known as crowdfunding, was initially met with skepticism and its detractors were repeatedly stunned by every success. Now, however, it has proven to be far more than a fad and everything from major motion pictures, to personal vacations has been successfully crowdfunded. When it comes to the business world, the implications are just as big. Here's how crowdfunding could change the way business gets done.

A shift in financing power

"In the '90s, you would raise $5 million or $10 million in an IPO, but those days are gone, and that has created this black hole for companies," said Mark Cuban, the billionaire owner of the Dallas Mavericks, in a 2013 interview with the Washington Post. The low level of investment disappeared for start-ups, creating a business food chain that lost a good deal of innovation once dominated by small, hungry companies.

Making funding available by simply promoting a project online was unthinkable, even during the period Cuban discussed. Instead of smaller companies finding a way to compete with larger corporations on the basis of their new ideas, start-ups were often swallowed by the bigger fish in the business world. Crowdfunding radically shifted that power dynamic, and now, instead of a start-up failing in its search for angel investors or other sources of capital, the company has the opportunity to find life with a campaign through Kickstarter, Indiegogo or other popular crowdfunding sites.

Empowering entrepreneurs

For entrepreneurs that have been frustrated by a lack of funding in the past, the idea of raising money online may sound too good to be true. In fact, the only requirements for a solid crowdfunded campaign are a quality idea and the ability to generate publicity through the power of social networks and elsewhere online. This shift in funding potential stands to empower entrepreneurs in ways that haven't been possible for decades and, in many cases, doesn't require compensation because the crowdfunding paradigm typically specifies that contributed monies do not have to be paid back.

Additionally, it's not difficult to convince people of the worthiness of a good idea. Filmmaker Zach Braff, who managed to raise over $3 million with a crowdfunded campaign for his movie Wish I Was Here, perfectly illustrates the power of this business model. In a film industry awash in sequels, sci-fi blockbusters and comic book movies, independent filmmakers are having trouble making and distributing small-scale movies. In Braff's case, the public recognized the value of his small movie with heart and contributed in kind. Braff made his film and eventually found distribution, which, if even only for a brief moment, upended Hollywood's control over how modern films are financed.

Entrepreneurs with a product or service poised to challenge an industry's status quo can appeal to the public in the same way and redefine how small businesses are financed. Small contributions from thousands (or millions) of people can change the direction of an industry if the ideas are worthy and the fundraising campaigns on Kickstarter and other sites are successfully managed. The result? . . . Mark Cuban may no longer need to lament the loss of the dynamic wherein a scrappy small company challenges an industry Goliath.

Crowdfunding and monetizing creation

Reeling in contributions to a crowdfunded project may be easier when you allow people to join in the creation process. For example, a business making something unique can invite prominent contributors into the factory to see how the product gets made and meet the people running the show. By monetizing the creation process itself, businesses have a way of garnering support.

Compared to the traditional way of raising capital, which typically is by promising returns to investors, crowdfunding offers much more leeway. This difference gives entrepreneurs thinking way outside the box the opportunity to pursue risky projects. In turn, the amount of innovation for financial backing increases, which in turn puts more established companies on their heels. Consumers who are contributing to these funds benefit when the product makes it to market. By investing, they not only receive the rewards of being "first-in", but as a bonus, they also get to brag to their friends and colleagues about how they astutely recognized and help bankroll a hot new enterprise.

The bottom line: with the rise of crowdfunding, entrepreneurs looking for start-up capital now have more options than ever. Funding your idea may be only a few clicks away.